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Who you are actually dealing with.

If we are going to act as your company in Korea, you are entitled to know where we are registered, who does the work, and how we are paid. That is a higher bar than a sourcing agent needs to clear, and it should be.

Aons Connect

Aons Connect is a Korean registered business based in Goyang, Gyeonggi-do, South Korea, just outside Seoul. We work in two directions. We act as the local presence in Korea for overseas companies that need sourcing, supplier management, and on-the-ground support. We also help Korean companies enter overseas markets through market selection, partner development, and business establishment.

These may appear to be different services, but they rely on the same capability: understanding both sides, communicating effectively across borders, and turning business discussions into practical results.

Being in Korea matters

Many tasks cannot be handled remotely. Customer visits, factory meetings, sample collection, production follow-up and issue resolution all require someone on the ground and operating in Korean business hours.

That is the difference between having a local representative and simply receiving introductions.

We manage the communication

We do more than pass messages between companies. We take the time to understand your objectives, priorities and commercial requirements, then communicate and negotiate with counterparties on your behalf.

Successful international business depends not only on what is said, but on how it is presented, understood and followed through. Our role is to move discussions forward and help achieve the outcome you are seeking.

We will tell you when the answer is no

If we believe a market is unsuitable, a target price is unrealistic, or a corporate structure is unnecessary, we will say so at the beginning.

Continuing a project may generate additional fees for us, but avoiding unnecessary cost and wasted time is usually more valuable to our clients than hearing what they want to hear.

Conflicts of interest

Where we act as your representative in Korea, we do not simultaneously represent a direct competitor in the same product category. This commitment is written into our agreements rather than left to assumption.

Fees

Fees depend on the scope of work and are agreed in writing before any project begins.

Pass-through costs such as government fees, travel expenses, exhibition costs and registration charges are billed at cost based on actual receipts. We do not add a margin to these expenses.

Our team

You are dealing with named people, not an inbox. Alongside our core team, we work with specialists who advise on the categories they know best.

Youngjoo (Julie) Lee

Youngjoo (Julie) Lee

CEO

A UK citizen based in Germany with nearly 30 years of international experience across Korea, the United States, Taiwan, the United Kingdom and India. She specialises in exhibitions and trade fairs, having supported Korean cosmetics and food companies at major global shows and secured overseas buyers and partnerships.

Benjamin Kyoungtae Kim

Benjamin Kyoungtae Kim

COO

Over 30 years in international trade and cross-border operations, including two decades living and working in New Zealand and Russia. More than 20 years of project coordination and interpreting experience, and seven years as a World-OKTA chapter president and executive director. He oversees all operations at Aons Connect.

LinkedIn
Koo Wanhoe

Koo Wanhoe

Specialty Materials Expert

More than 20 years developing advanced materials and leading partnerships with major Korean corporations. His expertise spans the semiconductor and defence sectors, with a focus on commercialising products that depend on high-performance specialty materials.

Kim Suin, Ph.D.

Kim Suin, Ph.D.

Food Curator

Professor in the Department of Korean Cuisine at Jeonju University and director of its K-Food Industry Research Institute. She advises our food and beverage clients on overseas exhibitions and market entry: which products to lead with, how to adjust a line-up for local taste and regulation, and how to run tasting on the stand.

Shim Dongho, Ph.D.

Shim Dongho, Ph.D.

Business Advisor, Cosmetics & Pharmaceuticals

Professor at Vietnam National University of Agriculture and director of the Korea–Vietnam International Cooperation Center. The only Korean graduate of a Vietnamese pharmacy programme, he brings rare expertise in regulation and cross-border collaboration, and has supported Korean cosmetic brands entering Vietnam.

Kang Daeho, EP

Kang Daeho, EP

Head of Korea Marketing & Video Production

A commercial film director since 1997, with campaigns for LG, Samsung, Hyundai Motor and Dongkook Pharmaceutical across Asia and Europe, and winner of the Expo Oscar Award at the 2010 Shanghai Expo. He is CEO of Yourstory. At Aons Connect he leads Korean marketing for the overseas companies we represent, and oversees the planning and production of all video work, from exhibition stand films to brand campaigns.

Registered details

ItemDetail
Business nameAons Connect
Business registration103-43-01299 (Republic of Korea)
OfficeSuite 1503, 38-10 Joongangro 1275beon-gil, Ilsandong-gu, Goyang-si, Gyeonggi-do, Republic of Korea
Working languagesKorean, English
Contactmain@aonsconnect.com / +82 10 7491 5501

You are welcome to verify our registration number with the Korean National Tax Service before doing business with us. We would rather you did.

Talk to us

Tell us what you are trying to do in Korea. The more specific this is, the faster we can tell you whether it is worth your time. We reply to every message.

Prefer email? Write to us directly and attach your brand deck, specification or reference product.

Email
main@aonsconnect.com
Korea
+82 10 7491 5501
United Kingdom
+44 789 491 2990
Germany
+49 1515 730 4875
Office
Suite 1503, 38-10 Joongangro 1275beon-gil,
Ilsandong-gu, Goyang-si, Gyeonggi-do, Korea
Business registration
103-43-01299

Optional. The more you give us, the more specific our first reply can be.

No fee to enquire. If we cannot help, we will say so and, where we can, point you elsewhere.

Talk to us